Why it Pays to be Picky in Sales

Why Goals + Clarity = Success

Having absolute clarity around targets and goals in life is a must if you want to achieve anything.

What do you want?

When do you want it?

What are the critical elements of this?

Why is it important to me?

All valid questions whether you’re talking about a new car, new house, new wardrobe, new life…

Having clarity around what your goal is, makes a huge difference to the chance you have of achieving it.

And that applies to the clarity of vision you have around what your perfect prospect looks like.

Yet why do so many sales people chase after every lead as if it was their perfect prospect?

Be a Picky Sales Person

Chasing every single sales lead is a fast track to busy fool via a number of unsavory places called broke, exhausted, stressed, rejected and marginally psychotic.

The truth is the more clarity you have around who you want to do business with, the easier it will be to find that prospect.

The more clearly you’ve defined the perfect prospect attributes, the easier it will be to spot them in a crowd.

You might say you only want to do business with prospects who wear red hats, just imagine, how easy is it now to spot your sales prospects from a multitude of sales prospects in an entire rainbow of coloured hats.

Without a doubt your brain will go look for, and find, what you tell it to look for and find.

But you have to be specific.

Woolly instructions get second rate search results…

Being Specific Helps Your Brain Deliver

So you only want to date blondes? Your brain won’t even see brunettes.

Looking for a black car? See how easily your eyes slide around the showroom, ignoring all the other pretty colours?

Only want a hotel by the sea? That’s exactly what you’d put into Expedia or your travel site, because that’s all you want to look at.

Maybe Google Search Criteria Could Help Brain Searches be More Effective and Efficient?

I would wager that we spend more time formulating our Google searches and search criteria than we spend formulating our prospect searches in our own brain…

What do you think?

Maybe if we started using our brain’s search function like we use Google on our browser to search out exactly what we wanted in our sales pipeline we’d have lots of time, money and business.

Think about the last time you used Google to search something specific, here’s mine…

Walking holiday + uk + group + lakes + summer + 2018 + guided

And I got a very specific list, scanned the first 6, looked at their websites and called/emailed 3 for more information – took 15 minutes tops.

So, how often do you do the same when you’re searching for your perfect sales prospect?

Are you that focused, or is it that your profile criteria is a little woollier and less defined?

Maybe that lack of clarity is causing you to waste your precious and finite effort and time on prospects you really should ditch?

Prospects, that if you really knew who you wanted to do business with, wouldn’t even get on your call list…

Getting Picky with Prospects

What are your idea search criteria?

Many sales people will already automatically screen for geography and sector, but real clarity comes at a much deeper level than that…

Some of you might even go as far as turnover, company size, years trading, legal status…and this goes some way

But, what else could you use to profile your prospects?

Remember you’re thinking about your perfect prospect here, think about who would make it on to the list and who would get an auto reject from that list (because it’s often easier to articulate what we don’t want as opposed to what we do want)

Obviously many of the criteria will depend on your sector…but consider this list a starting point…

Potential Perfect Prospect Profiling Criteria

  • Credit score rating
  • Job title/specific job function exists ( no point selling to the Head of Marketing if your current firm don’t have a marketing function!)
  • Number of customers
  • Number of offices
  • Domestic/International
  • Owner/ Manager/Board run
  • Number of employees
  • Product/service provider
  • Niches they operate within
  • Profile of employees
  • Growth path
  • Turnover and profit trends
  • Age of business
  • Current competitive users of your type of service / kit type
  • New recruit in place for your key decision maker / recent personnel changes
  • PR, Marketing, Social activity, blogs, adverts, expos attended
  • Deadline driven industry
  • Pending legislative changes
  • Culture in the business
  • Position within their competitive sectors
  • Membership of trade bodies, associations
  • Level of ambition
  • Supply chain / distribution model
  • Awareness level / ready
  • Tech savvy

There are many questions you can ask yourself…

You’ll most typically have two or 3 perfect prospect profiles depending on your business, your products /services

You Should Also Consider:

What’s the value balance?

For a potential prospect to be deemed as being perfect or near perfect there should be some balance in the exchange of value…

Your perfect profile should get value from using your products services at an agreed multiplier…else why else would they engage your solution, and why would they use you over and above your competitors…?

But on the other hand, you should also get value, not just profit, but value from having them as your customers…for example, consider this, could your perfect prospect be:

  • A raving fan?
  • A great provider of referrals?
  • A gateway account into a bigger network of potential easy to convert business opportunities?
  • A super case study?
  • A test case for moving into another sector or niche?
  • A testimonial to use?
  • Nice to do business with?
  • A potential partner organisation?
  • A learning opportunity?

Value has to work both ways, especially with perfect prospects and it’s worth bearing in mind when you’re thinking about profiling your ideal customer types and buyer personas.

Getting Started

Always the toughest bit but that need not be the case, perhaps the easiest way to start is to take your top 10 perfect or near perfect clients and brainstorm or the reasons you think these clients are so good…

You’ll be surprised what you’ll discover – from they give great feedback, to they’re very flexible to work with, or it feels like a real partnership, they’ve had huge success since working with you to they always pay their invoice ahead of time…

You’ll get the most from this exercise if you involve people who work with these clients across the business from help desk, finance, logistics, sales etc…everyone will have a different perspective on the client…

Don’t forget to ask your clients to…maybe a telephone research or a survey monkey questionnaire – simply asking why they selected you, what they like about working with you and would they recommend you, can give you insights and pathways you’d never thought to consider in terms of profiling your perfect prospect and building your ideal customer profile.

If you’d like to discuss this in more detail – call or email 0779 002 1885 or carol@mortonkyle.com

You can also sign up for our weekly Advanced Business Achiever – free weekly sales and business development tips to help you boost sales performance in your business. Ideas for weekly mini sales training sessions or daily sales huddles. Just hit the link to get your copy.

Happy Selling

Carol

www.mortonkyle.com

p.s. we also cover how to build the ideal customer profile on The Sales Improvement Workshop, join us.

p.p.s. if you’re looking for a B2B sales program to embed in your own business, a sales development program that supports continuous sales improvement and covers how to build your perfect prospect profile and capitalise on your ideal customer profile – check our TurboCharged Sales

 

Sales Training – Telesales, Field Sales, Direct Sales, Lead Generation, Appointment Setters

NEW SHEFFIELD DATE RELEASED

The fastest, most efficient and effective way to refocus the minds, activities and intentions of the sales team.

The Sales Improvement Workshop – Sheffield Sales Training

Discover:

  • How to fill your sales pipeline with high quality, fully qualified sales prospects
  • How to get more positive results from your sales efforts
  • How to ensure your prospect is receptive to your pitch BEFORE you pick up the telephone
  • How to create clear blue sky between you and your competitors
  • How to shorten the sales cycle
  • How to have an objection free sales pitch – zero resistance sales pitch
  • How to work out your sales recipe – the key to getting more positive sales results!!
  • How to boost motivation and sales focus

50 MAKE OR BREAK CRITICAL SALES FACTORS

All good sales stuff – which means you get a REAL sales upgrade because the whole purpose of the day is to look at over 50 MAKE OR BREAK elements of the sales process, THAT YOU CONTROL, BUT PROBABLY DON’T USE TO THE MAX!

If you are aware of THESE CRUCIAL MAKE OR BREAK SALES SUCCESS FACTORS, you’ll know how they make selling and closing so much easier…but if they’re ignored, those same CRITICAL SALES SUCCESS FACTORS can trap you in a cycle of sales hell…meaning you’re closing NOTHING.

avoid the common sales pitfalls of

  • Extended sales cycles
  • A sales pipeline full of questionable potential prospects
  • Unstructured sales pitches
  • Objection laden sales pitches
  • Competitors crawling all over your deals
  • Dropping your prices to secure the deal
  • Offering more than everyone else and still losing business to lesser competitors

Just join us – details here  – and you can enter a draw for 6 weeks sales coaching

Improved sales results are waiting for you – The Sales Improvement Workshop – Sheffield 

Any questions – of if you want to book an in-house course – 0779 002 1885 or carol@mortonkyle.com

The Sales Improvement Workshop – Sheffield

Sheffield Sales Training Skills Course - Lead Generation, Telesales, Direct Sales, Field Sales, Appointment Setters

Sales Training for Telesales, Direct Sales, Lead Generators and Field Sales

Sales Training Sheffield

10 WAYS TO INCREASE THE RATE OF NEW PROSPECTS ENTERING YOUR SALES FUNNEL

 

How to build your sales funnel quickly and with quality prospects

  1. Prep your call list outside of core selling time
  2. Research your key targets
  3. Have a VERY specific reason for making contact, and be able to communicate that reason directly, succinctly and without confusion
  4. Name drop mutual contacts
  5. Getting a referral from the mutual contract is even better
  6. Be brief – get straight to the reason for the call
  7. Ask permission to engage – don’t bowl in and hit them over the head with a sales pitch
  8. Have 3 very short questions that let both you and the prospect identify if it’s worth continuing the call
  9. Book in either a time to have a more extended sales conversation or to meet
  10. Add the contact via all their social media feeds and set up a Google alerts for this contact and their company

Firms often forget that telesales – selling, appointment setting, lead generation is about three things:

  1. Being absolutely crystal clear about your target prospect
  2. Being totally committed to the solution you can provide for the prospect
  3. Using the initial contact to qualify, gain credibility and start the sales process

Doing this means the sales team, telesales team, lead generators or appointment setters:

  1. Won’t spend hours chasing prospects who will never convert
  2. Will quickly, efficiently and cleanly separate the viable prospects from the time wasters
  3. Increase their VALUABLE talk time
  4. Increase their speed of introducing new sales prospects to the sales funnel

Now what could be easier than that?

You could do this

Bet You Don’t Read This….

How to earn a higher sales bonus

You’ll skim past this link because:

You’re so successful, you don’t need any more clients…

You don’t want or need to earn any more bonus right now…

You don’t think this program will make you any better at selling than you already are…

You don’t think it will make you any richer…

Or any more successful

Or maybe, you know you don’t have the discipline to consistently work at something for 21 days, no matter what the financial and professional rewards are…

That’s ok.

Today’s not the day for you.

Not yet.

If, on the other hand, you skimmed past it because:

You think it’s just another sales training course

You’d like to upgrade your skill sets yet you’re too busy to sit in a room for 8 hrs

You know that you know what you know, but you can’t work out what it is that you don’t know…and what difference it makes

Then simply hit the link here…TurboCharged Sales and start the next step in your sales career.

TurboCharged Sales is the ultimate rinse and repeat sales improvement program, designed for busy, ambitious B2B sales professionals who want to realise their full sales potential, and enjoy the financial rewards of their focussed sales efforts.

 

 

 

It’s the Anti-Coach!

Sales Training Sheffield - Sales Coaching

Sales Training Sheffield – Business Development Sheffield

It’s Not Who You Think…

Here’s how you’ll know if someone else has more influence over your sales team than you do…

How many times have you heard the following from someone in your sales team?

”We can have this order but we have to beat their existing supplier….can we do anything?”

”The competitor has just dropped their prices on this, the customer says we need to do the same if we want their business…can we match it?”

”They want a discount on their first order with us, just a trial rate, just to try us out…can we do it?”

Just how many times, and how often, have you heard this from your sales team?

Sales Coaching Rocks!

It totally does.

Want to see a spike in sales – get away from the desk and spend time with the team.

Productivity and efficiency spikes? Get your sales leaders sat next to the mid-term players and see them move up the ranks.

20% uplift straight away.

20% ++ in some instances, and even better, it costs nothing.

So why am I even bothering to write about this?

Sales Coaching = Influence.

When we coach, you and I, we’re building up influence.

We’re transferring strong sales mental software that you and I have configured, with no bugs.

The more you and I coach our team, the more we influence.

The more we influence, the strong the mental software we install.

Stop coaching and all sorts of bugs creep in.

Because here’s what happens when we don’t coach our sales team…

Someone else does…and those people don’t have YOUR business best interests at heart.

Who?

Your Customers…

Your sales team spends a lot of time with your customers.

Your sales team may spend more time with your customers than they do with you.

They want to please your customers.

Your sales team, because of how they are wired, will derive great pleasure from doing this.

They’ll even take flak from you, the business leader, if the customer is happy.

Your customers have a huge sway and influence over your sales team.

Your customers will let your sales team know what pleases them and how to get their business and leave it for the sales person to battle with the business.

Your customers might even suggest strategies the sales person could use to get the sales manager to say yes…..

After all, haven’t we all had the sales person walk into our office with a deal that’s far better for the customer than it is for the business?

That just means your customer has been a better coach to your sales person than you and I have….

This way danger lurks….

Your Competitors…

Yes….your competitors are coaching your sales team every single day…

Not one single business card has been exchanged, nor telephone call, email or Skype….nothing.

Your customers are the fastest and most intelligent conduit for your competitors to coach your sales team…

How often have you heard the phrase…

‘Competitor X has just slashed their prices by 10%, so customer B wants to know if we can do the same or should he place his order with Competitor X’

What do you do?

Yet again, your customer and your competitor are coaching your sales team….back door coaching.

Robbing you of sales and margin that are rightly yours.

Again, if that’s a stronger coaching force than you or I then we can hang swinging…and deserve to.

Your Prospects…

Your prospects are great negotiators.

After all, your sales team are probably sat in front of the prospect because they want to kick and incumbent out?

What’s that tell the prospect?

Well, a savvy prospect knows there is a deal to be done.

A savvy prospect will test how much the sales person wants the business.

Typically they’ll test how much they want the business by claiming (and this is a rookie hole to fall into) that they love their current supplier and would only move if the price was much less…it’s all about the cheapest after all.

So, your sales person walks through the door to the sales office with a signed order that costs you.

Your savvy prospect has coached and sold your sales person their prospect reality…

Savvy prospect!

We’ve all had sales people do this to us.

You and I know the drill.

But instead of wondering what the hell’s going on with the sales team…I’ll tell you.

We’re not spending enough time with them.

We’re not telling them the business reality.

We’re not installing great sales software.

We’re letting the bugs in.

You and I are letting other people coach our sales team…

And that’s a really easy fix.

Sales coaching is about influence.

If you’re not influencing your sales team there will be a void and they’ll look for something/someone else to fill that void.

That something or someone could be the rest of the sales team, that can be good and bad, but usually bad.

It could be anyone of the three dark forces above…and that’s really bad.

It could be their friends and family who don’t really understand what they do… that’s usually bad too…you’ll know if you’ve ever had a meeting with a sales rep who wants a salary hike because their partner thinks they’re worth more than you’re paying them…very bad.

Or you…and that’s usually good.

Get coaching!

If you’re looking for fresh sales and business development insights to help you drive your sales team and improve sales performance – check this out – totally free and NO SPAM – The Advanced Business Achiever 

Also – take a look at this

www.mortonkyle.com

Why Balance Risk, Price and Value in Your Next Sales Demo

How to Balance Risk, Price and Value in Your Next Sales Demo

How to Balance Risk, Price and Value in Your Next Sales Demo

Price, Risk, Value….are you balancing all three for your buyers?

Being unable to unpack and demonstrate risk and value will mean you’ll most likely need to drop your price….primarily to balance what the buyer will perceive as higher than actual risk and lower than imagined value.

It doesn’t have to be that way…

You and I always imagine things are worse than they actually are.

Your buyers will do the same when reviewing your solutions and products…

Don’t let the buyer write your sales demo for you.

Make sure you address their worse fears.

Do that and the price comes a distant third on their list of needs to be satisfied.

For more information – hit the link – Show me how to balance risk, price and value in my next sales demo

http://www.mortonkyle.com

Do You Remember How To Sell?

Sales Training Sheffield

Habit Beats Knowledge

 

 

 

 

 

 

 

 

 

I spent most of last month doing sales audits…which is great.

Firstly, because I love sales audits and secondly, because clients get some really profitable, quick and easy wins.

But that aside, I’m always more than a little conscious that some of the time I’m having to bite my tongue.

I’m keeping my lips firmly sealed because I don’t want to be accused of being TOO salesy, too aggressive, too over the top, just, well, too much.

But this is my blog so I can pretty much post what I want…so here goes…the question I have to hold back on tooooo many occasions is this

Do you remember how to sell?

Shocking right?

I’m sat in the middle of sales teams, full sales metrics in front of me and I’m wondering why the sales manager, the sales director and the CEO need me to tell them what’s happening and what needs to happen.

Here’s what I’ve noticed over the last 12 yrs of doing sales audits:

What I think is obvious is not obvious to many of the sales guys that clock in every day…

BUT the most important thing I’ve realised is that HABIT will trump KNOWLEDGE every single time.

Every time.

Without fail.

And that’s where the rot sets in.

People get into the habit of doing what they like doing, what they feel like doing, what they can get away with doing, what they enjoy doing, what keeps them busy, what keeps them off the manager’s radar…

Sometimes the sales team or the business don’t need new knowledge, new skills or even new insights…that’s not appropriate in many cases…instead, it’s better I help them build better, more valuable, more rewarding and more results orientated habits.

Maybe we all need to take a look at some of our habits on a more regular basis…

Happy Selling

Carol

P.S. If you want to adopt a great habit for yourself, you can hit this link and start today…Start your FREE subscription to the Advanced Business Achiever

P.P.S. and if you feel you need a thorough sales refresher to refine, reprogram and reboot some of your best sales efforts and habits- hit this link – The Sales Improvement Workshop – Just £97 per person, PLUS, you enter a draw for 6 weeks 121 sales coaching…winner drawn on the day.

For further information on what I do – www.mortonkyle.com or email carol@mortonkyle.com or call 0779 002 1885

PLUS – If you want to discuss any aspect of your business and it’s sales performance – just hit this link to register your interest in Funded Sales and Business Development Support

Sales Training – Sheffield

Sales Training Sheffield

Sales Training Sheffield

NEW DATE RELEASED: The Sales Improvement Workshop – Sheffield

Hit the link to reserve your seat – I’ll be there – save me a seat

Nothing wounds me more than seeing sales people not being rewarded for the hard work they put in.

But the sad news is, sales people don’t get rewarded based on effort.

They get rewarded based on results!

If you’re in sales you learn that early on…results are the only thing that matter.

That’s why The Sales Improvement Workshop is designed to get sales people operating so that 90% of what they do and where they spend their sales time has a BIG and POSITIVE impact on sales results.

The Sales Improvement Workshop is suitable for new and experienced sales people, Telesales, Field Sales, Lead Generators and Appointment Setters, Direct Sales and Sales Leaders, Sales Coaches, Sales Trainers and Owner/Managers

During The Sales Improvement Workshop, you’ll discover how to:

  • Quickly engage with cold prospects so that you get that all important first meeting, so no more empty sales diaries!
  • Fill the sales pipeline with high quality sales prospects that are ready to convert
  • Maintain consistently high billing
  • Work strategically to improve your sales performance
  • Build curiosity and high level engagement with your prospect
  • Learn the fundamentals of Sales Influence and Persuasion
  • Create a high level of value for the prospect
  • Turn red hot leads into raving customers
  • Diminish the impact of the competition
  • Minimise the need to discount, maximising your prices and your profits
  • Structure your sales presentation so people want to buy from you
  • Build a predictable sales and business development pipeline to give you the sales results you want when you want them

The Sales Improvement Workshop is designed to realign your thinking towards results.

You’ll get great clarity on where you should spend your time and what you should spend your time doing, as well as giving you 100’s of insights that will help you get better results, higher conversions, higher profits and bigger commission cheques.

Fast paced, highly interactive, skills and insights you can use immediately as well as a day where you think about your sales performance, your sales goals and the easiest and simplest way for you to achieve them.

Plus – FREE GIFTeach attendee enters a draw on the day for a chance to win 6 weeks free sales coaching

Plus – if you’ve not got at least a few great insights on the day – you can get a full money back refund. No questions asked.

So: what are you waiting for – hit the link and reserve your seat – The Sales Improvement Workshop

 

5 Epic Sales Fails – Are You Guilty?

  1. Not researching your leads properly before you call themFAIL – hit and run selling will never get you the result you want.With such easy access to lots of valuable information feeds – there is no excuse for not researching your prospects before you make the telephone call or visit
  2. Having a generic sales pitchFAIL – you should have and be able to articulate at least 5 reasons why the decision maker should grant you an audience – either over the phone or face to face, then have the communication skills sufficient to complete a full needs analysis. Rock the prospects world or stay in bed!
  3. You haven’t worked your numbers FAIL – you know what your target is, yet you are hoping for a 100% conversion in your sales pipeline. If only your sales conversion was that good!
  4. Two ears, one mouth, remember?  FAIL You haven’t realised that good sales people ask questions, great sales people listen.
  5. Prescription Before Diagnosis? FAIL How’s that working for you? Pitching before you know the prospects needs and wants, before you have diagnosed fully you are writing out the prescription! Please question and challenge to understand before you pitch….that way you have half a chance of retaining some credibility

To find out the easiest, simplest and most effective way to smash your sales targets – join us in Sheffield for The Sales Improvement Workshop – sky-rocket your sales performance by finding out what works AND doing it.

Remember – 100% Money Back Guarantee

For more information contact us:

Carol@mortonkyle.com

0779 002 1885

www.mortonkyle.com

Are You a Sales Stalker…Do You Call to ‘Just Touch Base’?

Are You A Sales Stalker?

Sales Statistics – How Many Times Should a Sales Person Chase a Prospect?

I saw this image posted on the Institute of Sales and Marketing Management (ISMM) Facebook page last week – and although I’ve seen these figures before, they never cease to amaze me.

However, I don’t doubt they are true.

So how are you going to make these stats work for you?

Rule number 1:  make sure that every single one of your chase calls or follow up calls does not consist of the old chestnut ‘are you any nearer to signing the contract yes?’. Yes, tough to believe, but you would be surprised how many people are guilty of this. Even worse, ‘just touching base’

We all know that nothing is guaranteed to get the sales person on the ‘blocked call’ list faster than that sort of dogged and unimaginative pursuit.

So – what do you do?

Let’s imagine that you have to take your sales prospect through 12 contacts – how might you structure those contacts? Here are random examples of how you can easily achieve your 12 contacts without too much efforts.

BUT before you go galloping off to get all of these activities scheduled with your outstanding prospects – let me throw a few warnings your way:

  • Not all prospects are worth chasing!
  • Not all prospects have sufficient value or margin to allow you to chase in a highly sophisticated or time consuming way – use your time cautiously.
  • Not all prospects are worth chasing equally.
  • No prospect that wants to do business with you will be waiting for you to call them – they will call you.

If your calls aren’t returned, emails not responded to, it doesn’t always mean the prospect doesn’t want to do business with you. It may well mean that they don’t want to do business with you NOW. Sometimes it means you have been binned, so, continuing to make contact (or trying to) will waste your time but can’t harm the relationship any further…and you never know.

So 14 Contact Points to adopt with your sales prospects that avoid the ‘have you signed the contract yet’ chaser.

  1. Be Social – Invite them to lunch – everyone needs to eat.
  2. Be of Value – Find out who they would like introductions to, their ideal referrers, their ideal prospects, ideal clients – and make the introduction. You can make the introduction via email or face to face.
  3. Flag – Send then a white paper/article/news story that will be of interest to them.
  4. Educate – Share your insights – as with any conversation – your thinking will evolve as the relationship progresses and you get more information. You might start your conversation off with something along the lines of ‘ I’ve been thinking about your plan to use our system/product to achieve a higher ROI, I’ve just seen it used in X company and they have an interesting take that you could use in your business to really accelerate results….can we have a chat about that, is now good or shall we slot a time in the diary?’
  5. Re-enforce your message – Send them a testimonial from a current client who has used your product/service – with a very brief overview of how they benefited – make it relevant
  6. Group Social – invite them to one of your business events, football, concert, races, early bar somewhere nice.
  7. Inclusion – Include them on the circulation list for the company newsletter
  8. Build Links with their network – Call then to ask for referrals, once they have referred you to colleagues and contacts, it will be tough for them to go and buy elsewhere
  9. Part of the family – Ask them to speak with some of your existing customers/clients
  10. Build Links with your network – take your MD, Head of Ops, Implementation, Customer Service Manager in to see them, just on a get to know basis, over a coffee, sandwich at lunch
  11. Inclusion – Invite them to one of your user/buyer focus groups
  12. Corporate Gift – USB/Pen/mouse pad/desk pad – all very cheap and they keep your name in front of them
  13. Hobbies – what hobbies do you share, find out and/share sites, newsletters
  14. And finally…don’t forget to call just to ‘Just to Touch Base’…if you really really have to!

If you want to be accelerate your sales performance, build a solid and stable sales pipeline, increase conversion rate, increase sales turnover and margins – call me

Alternatively – join us on our next Sales Improvement Workshop 

So confident am I that I can turn your sales performance on its head – you get a full money back guarantee – come on, join us and see what you can really achieve.

Carol – carol@mortonkyle.com – 0779 002 1885